For Ink & Dagger, an ornamental and illustrative tattoo studio based in Roswell, GA, BIGDOGLOBAL® developed Facebook Ads and a video-based landing page. The goal was to transform real client experiences into emotionally driven content that inspires bookings and strengthens brand trust — all while reducing friction in the customer acquisition process.
[Client]
Ink & Dagger
[Year]
2022
[Services]
Facebook Ads + Video for Landing Page
[Category]
Photography and video
🎯 Objectives
Develop audiovisual content (both long-form and short-form videos) that tells authentic client stories to build emotional connections with new prospects.
Design a video-based landing page that clearly explains the process (consultation, design, session, booking) and reduces uncertainty.
Generate leads through Facebook Ads using emotionally driven, visually strong creatives.
Increase the conversion rate (from visitor to client) by making the booking journey more transparent, engaging, and frictionless.
🧠 Strategy & Planning
Customer Experience Mapping: Analyzed the typical client journey to identify friction points and common questions before booking.
Landing Page Design: Structured the page to guide users step-by-step, addressing concerns and emphasizing value — art, experience, and craftsmanship.
🎨 Production & Design
Graphic Design & Audiovisual Branding: Created visual elements, overlays, typography, and a visual narrative that harmonized with Ink & Dagger’s artistic identity.
Video Production & Editing: BIGDOGLOBAL® transformed real client reviews (such as Sean’s from Yelp) into emotional, cinematic stories — using pacing, rhythm, and music to strengthen the emotional link between artist and client.
📢 Digital Advertising – Facebook Ads
Segmented Creativity: Adapted short and long video versions for distinct audiences (tattoo enthusiasts, art lovers, design followers).
Campaign Optimization: Conducted A/B tests, adjusted targeting and budgeting to maximize reach and conversions.
Analytics & Tracking: Measured key metrics such as CTR, conversion rate, and cost per lead, continuously refining performance.
📈 Results
Significant increase in CTR due to emotionally engaging, high-quality video content.
Improved visitor-to-booking conversion rate as the landing page clearly explained the process and reduced uncertainty.
Enhanced brand recognition — audiences understood who Ink & Dagger is, what they do, and why their work stands out.
Higher volume of qualified leads, resulting in real tattoo bookings for high-value artistic pieces.
💡 Lessons Learned
Real stories have power — turning client testimonials into audiovisual content builds trust and drives action.
A video landing page can be the key element that converts hesitation into commitment when it addresses user doubts effectively.
Visual coherence between design, storytelling, and editing is essential to ensure the message remains consistent and impactful.
🧩 Conclusion
The Ink & Dagger x BIGDOGLOBAL® project demonstrates how combining art, storytelling, and strategic execution can transform potential clients into confirmed bookings.
