During our collaboration with Jellysmack, a well-known content agency from NYC that was awarded as one of the best start-ups in the last few years by Forbes, BIGDOGLOBAL® was hired to work with them to edit MrBeast's Spanish channel.
[Client]
Jellysmack
[Year]
2023
[Services]
Video editing and content strategy
[Category]
Photography and video
🎯 Objectives
Adapt and localize video content from the global creator MrBeast for the Spanish-speaking market in collaboration with Jellysmack.
Ensure every piece of localized content maintained MrBeast’s trademark energy and pacing, while resonating culturally with Spanish-speaking audiences.
Deliver high-volume, high-consistency video editing under tight turnaround times, without compromising on storytelling quality.
Strengthen Jellysmack’s international creator network by providing a reliable post-production workflow tailored for global audience growth.
🧠 Strategy & Planning
Localization Framework: Designed an end-to-end workflow for content adaptation — including translation review, pacing adjustments, subtitle synchronization, and sound alignment.
Cultural Relevance: Adjusted tone, references, and timing to fit regional nuances in humor and storytelling across Latin America and Spain.
Efficiency Pipeline: Built an internal post-production pipeline for seamless file management, version control, and export optimization.
Collaboration: Coordinated with Jellysmack’s internal producers to align editing style, visual standards, and publishing schedules.
🎞️ Production & Editing
Video Editing: BIGDOGLOBAL® handled full-length edits of MrBeast videos for the Spanish-language channel, ensuring the same cinematic intensity and emotional impact as the originals.
Design & Visual Identity: Integrated motion graphics, overlays, and typography optimized for Spanish titles, maintaining brand consistency while adapting to linguistic differences.
Audio & Voice Sync: Synchronized dubbed audio and effects to preserve emotional timing and comedic rhythm.
Quality Control: Every piece underwent multi-layer review to guarantee linguistic accuracy, visual coherence, and smooth delivery to Jellysmack’s publishing pipeline.
📈 Results
Thousands of localized videos delivered with precision and consistency.
The Spanish-language channel experienced significant audience growth and higher engagement rates due to culturally resonant adaptations.
Streamlined editing pipeline reduced turnaround times, improving Jellysmack’s content output efficiency.
BIGDOGLOBAL® became a trusted creative partner for Jellysmack’s international operations, proving scalability and reliability in post-production.
💡 Lessons Learned
Localization is not translation — it’s the art of emotional adaptation.
Consistency across pacing, humor, and energy is essential to preserve a global brand’s DNA.
Building a structured editing workflow enables large-scale creative operations without losing quality or human touch.
🧩 Conclusion
The Jellysmack x BIGDOGLOBAL® collaboration represents the intersection of global creativity and cultural precision.
By blending storytelling, editing mastery, and strategic localization, BIGDOGLOBAL® helped bring MrBeast’s world-famous content to millions of new Spanish-speaking viewers — proving that creativity transcends language when executed with purpose and excellence.
